CORPORATE IMAGE & BRANDING

  It's proven that dressing well can increase your income and business. There are other critical benefits too. Your visual presentation to others through appearance, apparel, and body language is extremely important.

It's proven that dressing well can increase your income and business. There are other critical benefits too. Your visual presentation to others through appearance, apparel, and body language is extremely important.

Are your principal staff members and workforce conveying the message and ethos that your company's corporate brand is built on?

Do you feel concerned that some of your associates are dressing in a manner that lacks professionalism?

Your organization spends time, money, and resources on marketing, selling, advertising, business operations, production, etc... Ensure that all that work, time, and investment isn't being undermined by how your employees present themselves.

Many times, employees are the first exposure that clients experience with a company. They are an extension of your company's brand and they should recognize that and represent the brand well. Not only is a first impression a lasting impression, but most often, it’s the only impression. It must be good.

A positive first impression can turn a short encounter or meeting into a long term association.

Sometimes when potential customers or clients are introduced to your company for the first time, they might feel skepticism or doubt and actually search for what's wrong with your brand, not what's right.

Remind staff members of this when they are in events, meetings, and even the reception area of your office.

This isn't just about looking stylish.

The personal habits of your staff can reflect powerfully on your company.

For example, your company may overlook something as simple as an offensive smelling meeting room. We've heard of instances where people complained of strong smells of cigars or cigarette smoke in business briefings.

Other strong smells to avoid would include lack of personal or oral hygiene and too much cologne or perfume.

Remember that most people are offended by strong smells of any kind, especially in small rooms where they are instructed to stay put for an entire presentation. Most non-smokers find the smell of tobacco smoke incredibly distasteful.

These all stem from the personal habits of your employees so they should do their best to minimize or eliminate strong, offensive odor they might be bringing with them.

93% of interpersonal communication is non-verbal.

That means when people meet someone, their judgment or assessment is based on non-verbal data like physical appearance, dress, and body language. If that person represents your business, that judgment is also on your company.

Our corporate workshops, styling sessions, and one-on-one training deliver a comprehensive image and business etiquette program for corporations and individuals.

For corporations, we teach your employees how to reflect your corporate identity with a strong, polished image that communicates the business profile you desire.

For employees, we give you a competitive edge in obtaining jobs or advancing in your current job.

We provide customized workshops and one-on-one training on:

  • Enhancing your personal style
  • Corporate image – the do’s and don'ts
  • Creating a successful personal brand
  • The "no 2nd chance" first impression
  • Personal grooming and hygiene
  • Body language

 

Ready to redefine your style for success? Let’s get started!

Have any questions? Call us at 1-888-789-0907 or contact us online.

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Posted on October 9, 2014 and filed under Services.