When your entire job focuses around beauty, you tend to get a firsthand insight into the body battles women face every day, most of which stem from the perpetual pursuit of an unattainable (at least for most of us) social ideal of the perfect physique.

But what if we told you that same standard not only doesn’t hold true in other parts of the world, but that in many places around the globe, the so-called ‘bulge’ many of [our] clients are attempting to fight off is in fact considered to be the upmost standard of beauty?